Entries Tagged 'Internet' ↓

New Extreme Sports Website – SickSport.com

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universalduotone_supudFor a few years now, I have been wanting to get a website up to sell extreme sports equipment.  I started out with an affiliate site for paintball and airsoft guns, but both companies for whom I was an affiliate went out of business.  I then remodeled the site and found a few different affiliates with a range of products.

I then decided now was a good time to create the site that I have been wanting to build for sometime.  I originally was going to use http://SickSportsGear.com, but after the weeks of time I put into the current site I just could bring myself to start over for the third time.

I have decided to use http://SickSport.com for the extreme sports equipment website.  I am using zen cart, a free open source eCommerce solution, on the back end.  It isn’t as SEO friendly as Wordpress, but it is much better for an online store.

Finding suppliers for the site was much more difficult than I thought it would be.  Searching Google brings up thousands of sites where they act as the middle man between you and the distributor.  Most of their prices are more than most sites, so it doesn’t make sense to go that route.

One resource that is time consuming, but free and real is ThomasNet.  It is a database of manufacturers, distributors, and service providers for many categories.  There are thousands of listings and most of them weren’t helpful for what I was looking for, but I did find a few.

I also searched a few of the products that I was going to offer and noticed that several sites used the same ID number for that product.  I learned that the letters were abbreviations for their supplier and the numbers were the ID numbers the supplier used.  Many websites get there products from the same sources.  Finding the sources can prove difficult.

One conversation I had with the outsourced help for a sports related website told me they drop ship from several different companies.  My question was if they offer drop shipping for businesses, but they thought I was asking if they drop shipped products from other companies.  I haven’t learned who they get their products from yet, but over time I’m sure I will.

Another strategy to find suppliers is to join the related association.  If you are looking into a sports website, join the National Sporting Goods Association.  You will then have access to hundreds of sources for products.

Forums are another great source for information.  Many questions are answered by other users and they often post links. Post a question in a related forum or even yahoo answers.  Many people are eager to help if they can.

I have around 400 products on the site now with more added everyday.  I haven’t received any sales yet, but it has been less than two weeks.  I am getting organic traffic from Google so it shouldn’t be long before I make my first sale.

My E-commerce Site Delays

DollarSignI originally had intended to launch a new e-commerce site today, but had a major setback with the manufacturer.  The product was supposed to take about 15 days to create and then about a week to ship so I gave about a month from when my order was confirmed to when I wanted to launch the new site.

After 17 days with no word from the manufacturer, I sent an email asking when the product will ship out.  I received a reply stating: “We will  try our best to ship you the order tomorrow.  Will let you know the tracking no. the next day.”

Okay so it was going to be a little late, but I was excited they were shipping out the next day.  This was six days ago.

This morning I received another email.  I use gmail to check my various email accounts for me and if you aren’t familiar with gmail when you receive an email it will show the subject followed by the beginning of the body of the email.

This is what I saw this morning: “Dear Jordan, I am so sorry to tell you that. Our factory…”.

That is all I could see.  I thought of all the horrible things that could follow that fragment.  Our factory… burned down, was raided by the police, was destroyed in an earthquake, lost your order, doesn’t have record of your payment.

I was a little nervous about seeing what the next few words were the followed. I reluctantly opened the email and discovered they messed up my order and I could either accept the errors or wait an additional 15 days for them to fix it.  I opted to accept the mistake since it wouldn’t effect sales.

I order this product from China.  I have ordered products from China in the past without any issues so I wasn’t too concerned.  About six years ago I ordered a bunch of glow sticks to sell on eBay.  They were bracelets and sold for around $25 for a tube of 100.  After shipping a tube would cost me about $3 each, but they came in a tube of the same color so I had to sort them to put 5 colors in each tube.  I put some time into it, but did make a profit over several months.

I am not sure if the product will really be shipped out “A.S.A.P.” as stated in the email but I sure hope so.  I pushed back the launch to October 1 now which should give the product enough time to get here.

The goal of this new e-commerce  site is to fund my other sites and projects that I have slated.  It is going to take some time to build up traffic, but I only need to sell about 10 items and then I can order 50%-100% more than this initial order.

I will post some updates here from time to time about the progress of that site so be sure to check back.

The Perils of Facebook

facebookI signed up for Facebook about two years ago.  I didn’t really see what the big deal was with it, but since my family was making the transition away from Myspace I decided to try it out.  It was fun to be friends with family and friends.  I reconnected with many old friends that I haven’t seen in years.  Most of them I probably won’t see again, but at least I know how that doctor visit went.

After a couple months of checking out friends profiles and important tasks like that, I was invited to play a game.  I didn’t know Facebook had games before that so I accepted and starting playing Mob Wars.  With many of the games like that, it is advantageous to have a large number of friends in your group.  I added all the family and friends I had that played that game, but didn’t even have 30.

That is when I discovered you could add other people that played the same game and join their group thus making you stronger.  At first I would add a friend and delete them once they joined my group as was customary with Mob Wars, but then I was invited to scores of other games.

I was playing Mob Wars, Vampire Wars, Mafia Wars, Might of Many, Street Racer, Dragon Wars, Gangsters, Farm Town, Fish Wrangler, and a few others that I don’t remember.  Can you even fathom how much time I wasted on those games? I don’t even want to try to think about the hours that I wasted playing those games.

After a few months I realized that it was taking too much time so I cut down to about five games that I played everyday.   After more time passed I was able to wean my self off of more and now I am down to three.

Eventually I will cut them out completely, except for maybe Fish Wrangler because I have friends that depend on me for night fishing.  My problem is that I don’t want to stop playing some of them yet, but I know it will be better for me if I do. I still get my list of tasks done most days, but I could accomplish more if I didn’t have to check my Facebook wall.

As I was building my friend list to around 1,000 I was thinking that I will use Facebook to market products or services that I will offer in the future, but I will probably delete most of the friends and only keep those that are family, friends, or added through business groups.

If you haven’t started playing those silly games on Facebook, Don’t Do It!  It is a waste of time and distracts from productivity.

New Site Marketing Blitz

Later this month I will be launching a new e-commerce site.  My goal for that site is to get the systems in place and enough traffic so that in six months I will be able to have a call center answer the phone and a fulfillment company ship the product.

If anyone is aware of a good fulfillment company please post a comment below with the link.

By outsourcing the majority of the tasks I will be free to pursue other business ideas I have and travel with my family a little more.

For my new site marketing blitz I am trying to keep it simple enough that it won’t be overwhelming and I can break the tasks up easily to accomplish them quicker.

There are four parts to my strategy:

  1. Find keywords
  2. Write and submit articles
  3. Social Bookmarking
  4. Comment on blogs

Keywords Research

This step can get very complicated, but I will try to briefly describe what I do for keyword research.  First I search for the topic that I am interested in, to see if there is high demand.  This would be easier to show in a video so I will do that.

Write and Submit Articles

After I have a list of about 10-20 keywords I want to target, I pick the phrase that has the lowest results, but is still searched a decent amount of times.  With this phrase in mind, I right an article for ezinearticles.com with the keyphrase as the title and then I have it naturally occur a few more times in the article, but not too many.

The article needs to be at least 450 words to make it more relevant making sure it still creates value for the reader.

In the bio box I put a couple sentences about the author and then add a link to my website or the page in my website I want to target.

Next I go to HubPages and Squidoo and write another article about the same keywords. It has to be unique to work.  On these sites I link to the ezinearticles post instead of my site to build up the page rank of the article.

My theory behind using the hubs and lenses to link to the article is that if I can get the article to be more relevant then the link from it to my site will help my site more than having three low page rank sites linking to me.

I do the same process for each keyword I chose.  I only do about 3-5 a week, however, to make it more natural. If I had 20 all in one day and nothing else it wouldn’t be as helpful over the long term.

Social Bookmarking

After I have completed the article series, I then bookmark each one on about 15 social bookmarking sites. I create a different account for each one series and save the series as well as my site in each one ensuring that the bookmarks are public.

I get a little traffic from the social bookmarking sites, but the main reason I do it is for the links.

Comment on Blogs

The last step is to give helpful or valuable comments on blogs.  Don’t spam the blogs and write something like, “Nice post! You might like my site http://jordanenglish.com“.  I never approve those kind of comments and that is true for most blogs.

In addition to commenting on blogs, I create a quick free blog at blogger.com and wordpress.com.  I put a couple paragraphs about a keyword and then link to my site.  In the links of blogroll section I link all sites and articles.  In the past I have created a new blog for each keyword, but if you create one of each for your topic and then add new posts to it, it will do better for you.

I hope this was helpful.  This is my simple link building technique and I know it can work for you too.

Update On My 30 Day Challenge

Since finishing up my challenge to make $1 on the Internet in 30 days I have not done anything else to promote my ebook.  I have yet to receive any money from my efforts, however, I do have some money pending.  To date I have earned $24 and have $37.29 pending.  They have to wait 30 days before they can confirm the sales.

If the sales hold up I will receive a check for $61.29.  It isn’t much, but it is nice to get.

I have recently started to put a little more focus on my flash card website since I am getting a little over 1500 visits a month.  I have added some ads for related products, but the click through rate (CTR) is very low.  I am on the first page of Google for some of my keywords, but not the more searched keywords.  I made some adjustments last week and am waiting to see the results of those changes.

I added adsense to the site and get clicks from that every day, but the revenue from those clicks ranges from as low as $0.01 per click to $0.50 per click.  The average seems to be between $0.04-$0.06 per click.  My CTR is over 4%, but it takes  a lot of clicks to make a significant amount of money with those rates.

I have my mini-membership site up and ready to go.  I am still working on the content for the program, but could have it done in a week if I were to focus my attention on that.  I put it on the back burner for now since the only marketing I am currently doing for that is organic SEO strategies.

I have started another blog where the purpose is to direct traffic to the membership site.  I have adsense on there as well, but no clicks yet.  I am writing all the content myself rather than pulling posts through an RSS feed because I want it to all be unique.  It is going to take some time to get enough content on there to rank on more common keywords, but I am getting some traffic from search engines.

My wife also started a website.  She is making wedding cakes and special occasion cakes.  She built the website by herself.  We had talked about doing something to monetize the site, but for now we will leave it without ads.  We don’t want adsense on it because that could draw traffic from her site to her competitors websites.  We are looking into affiliate programs that may offer something of value for her visitors, but haven’t found anything yet.

My wife and I will also be starting a BBQ restaurant this coming weekend on a temporary to permanent basis.  We will run it on weekends by the road and just have a smoker out there to smoke the meat throughout the day.  If it goes well, we will run it from a permanent structure Monday – Saturday.  The name is Charlie Boy’s Pit BBQ.  There are a couple of them around and they were looking to expand so I jumped on it.

I will post some updates about that as well from time to time.

Take care my friends,

Jordan English

How I Got The Top Spot In Google

I have seen ads all over the place talking about how they can get you a top position on google within8 hours or 4 hours or 2 hours or even 1 hour.  Some chart $199 up to $2000 for this great service.

I did it in 30 minutes.

It didn’t cost me anything.

Unfortunately, I didn’t think to record it so I could have proof that I did it so I did it again with another website.

This time it took about 2 hours

In the video I said the results were a little less when in fact the results increased from about 13,700 to about 32,700.

I didn’t point it out in the video, but I had the top spot and then a secondary position right under it which makes it even better.

The way to get to the top of Google is to pick keywords with very little competition.  They may not be searched much, if ever, but you get to the top and the marketer delivered as promised.  If the keyword phrase can  return around 10,000 website, then you have a very good chance of being number 1.

I am sure there are going to be a lot of angry Internet marketers out there once this video gets out, but it really is simple to do.  There are a lot of other genuine marketing techniques out there that do require experience, knowledge, and time that they can sell.

Good luck!

Jordan “Ice Peak” English